Year: 2022
Location: Covent Garden, London, UK
Client: Reformation
Status: completed
Size: 426 m²
Photography: Tori O’Connor
The new flagship store of Reformation opened in a Grade II listed building in Covent Garden. The shop welcomes customers under a historic skylight and vaulted ceiling. It offers a distinctive shopping experience through the extensive use of technology, while warm tones, natural materials and ample display of live plants tell the sustainability focused story of the brand.